mobile app user engagements
In the present time lot of people leaving their desktop behind and using more tablets & smartphones. Suppose you have create an apps that getting millions of download in a month. Success right? Its not necessary your app getting right success. In fact according to me downloads no longer measure of your app success. The truth is that most people stop using your app after about a month. Mobile app expert says that customers loyalty about your brands is the most important factor for app success. Every mobile (iPhone) application development services in India need to design your app that keep your user coming back.
In fact many brands that are succeeding on mobile apps takes various advantages of mobile apps functions such as social media,interactivity, real time, location and features to give user a better experience. For example recently Starbucks the leading coffee chain added some features to the app based on customer’s idea such as digital tapping, shake to pay and other features. Digital tipping is a customer’s request by using this feature Starbucks customers will be able to tip in 50 cent, $1 and $2.Based on expert mobile app developers experience here we are going to discuss about few tips which give excellent boost to your app engagement.
Use push notifications to spur engagement
Push notifications with your mobile apps is the best way to make more loyal customers. These notifications are directly sent to customers device from mobile apps to keep the dialog going on between brands and customers. The main purpose of these notifications was to inform the app user that app had been updated or added a new content. According to me these notifications are the best way to engage more customers and get brand loyalty. With these notifications you do not need to contact users every day. In fact, your usage of push should align specifically with the purpose of your app and your usage should depend on user preferences for how and how often they receive notifications. Some example of push notifications.
If we take an example of dictionary app which is one of the most successful app, sends out push notification to the user with words of the day. User operate this app to get the word of the day through push notifications.
Another example of new apps, publisher will make an editorial call for the right amount of push notifications so user get a breaking news on their mobile.
Develop your app to keep in mind with better user experience
User friendly mobile applications are the best way to get more customers. When you build a business case for mobile then you need to know how your user will interact with your brand on mobile before you start to design. Will your customer use your app for quick information such as finding a restaurant or local retail outlet etc. These answer will inform you how you design your app before you start to design your app for maximum user engagement.
Understand user behavior
To track your mobile campaign is truly successful, you need to figure out optimum time and method for messaging your users. You need to track which type of message gets the most response, what times of day is more effective for sending messages and time zones or platform. You also need to find out which platform mostly use your customer for greatest customer engagements.Understanding your user behavior will help you decide how and when to tailor messaging campaigns to specific users or to users meeting certain patterns. This data helps you glean valuable insight to improve your marketing outreach across channels.