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why big brands use cross platform technology for mobile apps

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Cross platform application development offers write code once and deply the same code on multiple platforms. This technology is easy to use and app developers can monetize better with the help of tools that favour of cross platform design and development. In the present time smartphone companies are releasing several mobile phones in regular basis, due to this, app developers have to face many problems. Operating systems, screen size, resolutions are some of the most important points that can vary according to devices. Cross platform technology is a good idea for developing mobile apps that can be easily run on multiple platforms. This framework totally obstacles the developers problem what they are facing in mobile application development.Now many mobile technology provier provide tools with the aim of reducing application development cost and boosting the developers revenue. Here we are going to discuss about why big brands using cross platform technology.


microsoftMicrosoft is a leading technology provider provide various development tools. By the use of cross platform technology Microsoft will delivers a unique and rich user experience. If we take an example of Microsoft silver light which is a cross browser, you can create sliver light applications that run outside the browser on desktop. Developers can easily get knowledge, skills, and abilities necessary to develop mobile application on the windows phone 7 platform using Microsoft silver light.



Google the leading search engine giant are also using cross platform technologies to give a huge competition for their competitors. If we take an example of chat messenger app then whats apps ruling all over the world. In this way previous year search engine giant including the announcement of new cross platform messaging service called hangouts. This service is integrating with fresh look Google+, the new application for iPhone and Android works smoothly with the web version of messaging apps.



Intel exec also pushes cross platform mobile app development technology with the aim of reducing app development cost and boosting the revenue of developers. If we talk about few years ago Intel offers a programming tools for developers to write applications for latest PC, tablet mobile and server processor. But with the regular activations of mobile device including all major mobile platforms Intel also need to offer cross platform mobile app development tools to give a huge competition.


What your users expect from mobile apps?

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mobile apps

The rapid changing of technology is seems to be in mobile apps and mobile phones market. We are all witnessing new development in the world of mobile apps. Every year expert mobile app developers led new trends and innovations in Smartphone apps. They create applications to provide better user experience and end user will able to access all their information, whenever and where ever they are.

Now many companies are trying to focus on latest technology and software to offer a lot of functions and new programs. They are not focusing on individual customers but also focusing on new business as well by using latest mobile technology. However, making the app in such a way that gives a better user experience is such a difficult task for mobile app developers. Making an app user friendly, fast, and extremely useful can attract the users. The demand of Smartphone’s has increased the requirement for mobile app developers as well as programmers. With such immense addition and investment, here is what one can expect to see in their mobile apps.

Multiple features

Mainly the extra added features in your app may cause the user use your app too many times. Most apps intend in making a person’s life easier and not make it more confusing. For example recently Starbucks the leading coffee chain added some features to the app based on customer’s idea such as digital tapping, shake to pay and other features. Digital tipping is a customer’s request by using this feature Starbucks customers will be able to tip in 50 cent, $1 and $2 increments. Another feature is shake to pay that brings the barcode of customers Starbucks Card front and center of a phone with a shake.

Integration of social networking

Integration of social networking with your apps can work as a free advertising and branding, when users post various app activities in their social media sites. Many users are using this for content sharing because it adds a great deal of variation in user experience. This enable user to share information with their online friends with a little effort of mobile app developers. Facebook, twitter, stumble upon are the best example of social media for integration. According to me combining the social media within the app purchasing is a great way to attract more customers.

Simple user interface

Now a day’s simplicity matters in your apps and highly appreciated. The user always prefers apps and interfaces which are easy to handle and browse. At present user should prefer simple user interface with less decoration. If the UI is flat and less decorative, the user does not have to dig to find out about your app.

Simple Guidelines

Including number of features and with other functions your app is not even able to simple. Simple guidelines in your app also make good interaction for your app users. The first interaction between an app and the user can be suggested as guide to gestures and other features.



The magic of mobile app push notifications

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push notifications

In this tech era latest smartphones and apps are the basic need for any business to grow their customer base. Mobile applications are a good way to attract new customers, it increases engagement and more conversions. Making new customers through your app is good but influence them to come back is a quite challenging task . Some apps work’s well to attract users at first time but other times the user might require a little push to come again.

Push notifications are directly sent to customers device from mobile apps to keep the dialog going on between brands and companies. The main purpose of these messages was to inform the app user that app had been updated, new content had been added etc.  According to me these notifications are an effective way to engage customers and get brand loyalty. Many business owners aren’t aware what they can do with push technology by integrating it in mobile apps. Here we are discussing few examples of how you can use push notification to engage and retain customers.

Target your customers:

You can use push notifications for effectively targeting your customers through behavior of your app.

Geo detection

This allows retailers to find out where users spend majority of their time, even they can easily find out details for specific periods of time. Operators in the retail sector can use Geo detection when customers last visited their store , when customers are available in a certain range from their store and then you can send a relevant notification to the customers such as get 25% in your favorite brands, coupons and discounts in other item.

Customer segmentation:

You can use push notifications with your app for customer segmentation, it means your targeted customers can be narrowed down into different user groups. If a certain user group purchase a book with a specific author, you can send push notifications offering a discount for particular author latest title .

User preferences

These notifications give a easy way to the users so that they can easily decide weather they should open the app or not. If the user can click on the notifications then it can be directed to define their preferences. For example user wants to see the football result but not the latest hockey results. These notifications enable user to which notification they want to receive will easily make them more likely to operate. As long as business are sending user relevant message that add value, they will be willing to interrupt.

Push notifications are most powerful technique to derive loyal customers even when they are not engaged with your apps. Brands need to ensure that they are interrupting their mobile customers to inform the offers of the day, not to disturbing them.

How to decide your business need a mobile app?

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small business

In this digital era, mobile presence is one of the simple ways for business to attract customers, contact them and solve their queries.

At present time more than million of smart phones are activated in regular basis including iPhone, Android, Blackberry, windows etc. With these activations many customers use their Smartphone to interact business and their products. In this way Smartphone plays an important role for costumer’s communication and for companies that properly want to set up a customer’s requirement. We can say that now mobile devices are going to change the business world. Now a day’s the question is common for business owners when we deciding whether to go mobile for business or whether to create dedicated apps for their brands or develop a website for.

Here I suggest some way when you should try mobile apps for your business.

  • If your product already integrated with phone features such as accelerometer, global positioning system (GPS), contacts or push notifications etc. In this case your business doen’t needs a mobile app.
  • According to me if your business want to take an advantages of mobile apps then you must need more research about targeted audience and consider your audience when your mobile apps is designed. If any business having a limited amount and want to take an advantage of mobile apps then it should consider only one mobile app development platform such as iPhone, Android, Blackberry, Windows etc. For this you need some market research in which platform your users get more interacted. Another option is cross platform mobile app development that can save more money, which offers to write once and run apps on different mobile platforms.
  • If your business is already decide that they don’t require a phone features, can create a responsive website that is a type of website which adjust itself how looks on pc, tablet or Smartphone’s. In the present time if any business having targeted audience is mobile based then according to me creation of website that is not responsive is totally a waste of money.
  • When designing responsive web it is important for mobile platforms to pick your battles. It is difficult to find out the every possible scenario for developers and be prepared your site will work on all devices. Again do your research which device should use your targeted audience to access your site.

After deciding which platform you should try for your business it is difficult to hire mobile app developers which one create responsive web or apps for your business. According to me a trusted mobile app developers can create a good design and successful apps for your business.

Affectiva emotions tracking SDK ready to launch

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affectivaAffectiva is an emotion measurement technology provider company, which was developed a unique way for computer to measure the emotion of humans based on facial cues or physiological responses. The company announcing to launch of its mobile software development kit named affdex (SDK). This is the first emotion sensing technology for mobile devices.

This technology can measure the user expectations by tracking their facial expressions. The company creates this technology for mobile devices and used to boost the effectiveness of ads. According to Affectiva this SDK enable developers to add these capabilities to their apps as well. The company builds this SDK with scientific proven cloud based emotion sensing platform for Smartphone environment without internet. With the use of camera, video, footage or single image developers can access emotions data in real time from its emotions sensing technique.

According to Nick Langeveld the CEO of Affectiva, emotions are what truly make the difference in taking an ordinary, in every time experience turning it into an extraordinary moment that we remember. The creation of Affdex SDK opens up a various possibilities for developers who want to make their apps more emotionally engaging. We are excited to see what this community will create as collaborative working culture to find new use-cases and make emotion-sensing technology more ubiquitous.

Features of Affectiva SDK

Real time capability

Developers can access this technology without internet and easily gathered information from its user. In this technology emotion analysis take place directly on the iOS devices in real time.

Validate science

This SDK provides accurate emotion dedection that take the same advantages of  technology as our cloud based emotions sensing platform.

Rich expressions

The SDK can gather the full range of your users emotions by detecting discrete and dimensional emotional metrics from the face such as smile, surprise, dislike and valence (overall positivity or negativity).

Excellent developers support

Developers can easily access high quality technical documentation with in the SDK bundles.

Ultimate flexibility

This SDK provides various opportunities for engage with your users which are endless by different content such as real time video from the camera, still images and video etc.

Easy to install

This SDK easily install in iOS with no complex configuration required, so developers can get up and running in just a few minutes.


Apple is looking to utilize quantum dot technology

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Apple quantum dot technology

Apple the leading mobile technology provider is already well known for its retina display technique. The retina display is a black lid LCD that provides higher level of resolution and level of pixel per inch. Its sensor detective allows automatic screen adjustment in every environment ranging from dark to sunlight. In 2010 Steve jobs gives green signal to this technology when he introduced the iPhone 4 in Smartphone market. After 2010 the technology will integrate to other Apple devices including iPad, iPad Mini and Macbook.

Now the Apple has filed for a new patent with the U.S. Patent and Trademark Office entitled Quantum dot enhanced display for enhancement of color accuracy in displays. This patent shows the Apple’s eagerness in researching next generation screen technology to keep their products more popular among Smartphone users.

Retina display technology still slowly to rolled out into all apple products, the latest news says that the Cupertino based Smartphone provider company is already working on its predecessor. According to the U.S patent and trademark office Apple is now looking utilize the quantum dot technology. This technology can help to even deliver better color accuracy to retina display. It may be another step of Apple to provide better user experience of its devices.

In this technology quantum dots are displayed across a device screen which offers blue, red and green wavelengths as well as better off axis viewing. As noted the patent, quantum dot technology may provide a new way for enhancing the color power. This technology replaces the regular LED phosphor, which often emits too much light and washes up color. Quantum dot technology enables screen to much narrower and more specific spectrum of light.  According to Apple, this technology would be used in its product like iPhone or iPad as a way to enhance the color accuracy.

Apple isn’t only company which is looking to use quantum dot technologies in its product. According to the cnet report major TV manufactures like Sony also looking this technology to integrate in its product.

Now Google brings chrome app for mobile world

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chrome appGoogle the leading technology provider company was released its chrome apps for Android and iOS devices on Tuesday. The company is offering an early developer preview of a tool chain   based on apache Cordova, which is an open source mobile app development framework. Apache Cordova is one of the best mobile app development tools which allow developers to create native mobile apps by using HTML5, CSS3 and Java script. Basically these tools offer developers to wrap its chrome apps into native mobile app development shell for distributing it on play stores including Google play and Apple app store.

The company already launched chrome app in September last year that gives excellent offline support and nature like native applications on host operating system. Previously launched Google chrome app would excellent work on windows, Mac etc. Now the Google think is different and try to want led them on Smartphone world.

If we talk about the last month the rumors spread that Google was working to bring chrome packed apps through desktop to Smartphone world. According to one of the spokesman of the company the excellent tool kit would be available on January.

Developers can use this tool set in two ways of native app packaging process. They can easily access integrated development environment or command line to run chrome app on device or emulator. With these chrome app developers tools, programmers also easily run apps on Android powered device without installing integrated development environment (IDE) or software development kit (SDK).

Basically chrome packaged apps are written by using HTML5, CSS3 and JAVA script and working outside the browser and some application programming interfaces are not available for web apps. For mobile app, programmers easily use Cordova, application programming interfaces as well as core chrome API’s which includes:

Identity API

Allows users to using O Auth 2 without promoting for passwords

Push messaging

Allow push messages to your app from your server


Allow developers to send and receive data over network by using TCP and UDP


Allows sending rich notifications from your mobile app


Run task periodically

If any developer in interested to create chrome app for mobile or porting to existing chrome app to mobile then use above API’s.