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How to improve customer experience in retail mobile app?

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retail1In this highly connected world retail mobile apps is the best way to enhance your customer’s experience. It enables retailer to deliver highly personalized and improved in shopping experience to your esteemed customers. A growing number of retail customers have already begun using such type of apps in store to redeem their coupon, price comparison, earn loyalty points, view product ratings, reviews and many more. As per the survey many people loves to use retail mobile apps while shopping in a physical store by the above reason.

If we talk in Atlanta from US then retailers from there hire mobile app development companies to build their own mobile apps to derive more in app store sales. This also helps to improve customers shopping experience.

Retail mobile app success story in Atlanta

The home depot is a big retailer in Atlanta, for instance using its mobile app in a way to take a closer interaction between their customers. This app enables you to browse and shop from over a number of products, with the help of mobile apps you can do product comparison, check customers review and ratings search for product by image and make shopping list before buying the product. The new feature of this app also enables you to see exactly where your products are located and how many are left. From planning and purchase to pick up or delivery you can do everything whatever you want.

Nordstorm is another retailer who is using their mobile app for better interaction with their customers. It also enables customers to check things like product availability, colors, size and many more before they arrive to the store. This app also having millions of followers in their social media profiles like Facebook, Linkedin and Twitter.

What you need to do in app development

The key point is to delivering such mobile apps lies between customer’s behavior and their user friendly nature. Your app success depends on understanding the nature of your customers, target user base and how web savvy they are. You need to gathering and analyzing data on what your customer do on your website, where they go, what engages them and what encourage them to stay on your website. Apart from this you need to analyze the average spending time in your mobile website which shows how customers are friendly with your brands.

Social media channels and customers loyalty programs are the key factors which are enough to inform you to what your customers are buying, which product they are interesting more, which promotions and messages work and how much they are addicted in social media trends. Such information can provides a virtual clues that are necessary to design and development of mobile app.

Gathering information on devices users are using to access your mobile website can help you to know for which technology you need to optimize your mobile app. If you want to know your retail mobile app can enhance your customer experience then you need to track the every activity of your customers and need to listen carefully what they are saying and doing while they are in your store through social media or website.

Learn more about Mobilepundits solutions for retail

How mobile app development will impact health insurance?

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mobile apps in health care

Is there any app for that? Becomes more trending topic among all industry verticals and healthcare industry is one of them. Smartphone’s become more common place and customer spend their more time and more comfortable for many task. Surprisingly, health insurers are also looking to mobile apps to improve the way of communication with their members.  According to me mobile platforms present a real opportunity to connect the people whether they are from any industry.

Impact in health insurers

We already seeing especially the emergence of mobile app development Atlanta in different industry verticals and health industry are one of them. One of the main advantages of having a mobile app in health industry is that it provides a great opportunity to connecting with health insures members. It’s truly a new channel.

As per research in United States more than 40 percent people use their Smartphone’s to find something and that number expected to double in next upcoming years. These Smartphone’s work as a mini computer that will be available in the customers pockets. According to me understanding the health insurance is a little bit difficult and their policy may be the complex. Mobile apps help people to empower to better understand their health policy with the click of single button.

How can members use mobile applications?

A mobile app should make it easy to search for healthcare providers and insurers. Also insurers will provide the real time updates on claim status, tools to help members better understand the cost, quality of care, customized health tips for each individual and many type of health tools and trackers. The opportunity of mobile apps in healthcare industry are endless we are just scratching the surface.

How do you see these apps are evolving?

Initially they will be used for the basics. Members can be introduced to using the devices to access their personal health, record, view claims, locate network providers and pharmacies using the device’s internal global positioning system, and to access a virtual identification card. Once the use of mobile technology is accepted and the members are able to let us know how they want to use it and how it can best fit to their needs. For example now the mobile apps can directly read the glucose level and send the readings to the physician. It’s possible that members might see a value in spending a few minutes while they are, for instance, waiting for a bus, to answer health questions that can be used to earn health incentive points or some other financial incentive from their insurer.

Future of mobile apps in this area

There is no question that adaptation of mobile technology, mobile devices and mobile apps are creating fundamentally number of opportunity to engage with the membership. The plans that innovate and win in the space will borrow the best idea from other industries and engage members in the way that websites never could.

Why to adopt iPad app development services in education?

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iPad in education

Since Apple introduced iPad to market, the different industries has dreamed of embracing tablets and leveraging the innovative technologies and features innate to these types of mobile devices. Due to the ability to get and access information with the simple tips of your finger and carried it around where ever you go is invaluable for those who are working in different industry verticals. The introduction of first truly portable, user friendly and user experience (UX) rich tablet the Apple iPad, a revolutionary device in terms of mobile computing is changing the way in which the different industry verticals operates.

The increasing adoption of iPad including both in the consumer and enterprise world has put pressure in different industry verticals to evolve and truly embrace this new technology. If we talk about the education industry then the overall adaptation of mobile devices including smartphone, iPad and tablet’s by the students, teachers, schools and universities shows the importance of iPad apps . All of these trends totally change the educational environment .

Benefits of adopting iPad app development in education

iPad applications already prove their importance in business industry but if you think that iPad applications only fulfills the demand of business then you are wrong you need to think again. Apps developed specially for education purpose are contributed effectively towards making learning process more convenient and highly interactive. For example in the Middle East there are many schools and universities are already make it compulsory for students to come with their iPad devices for their  applications. This type of iPad apps are helping students to make their study more convenient and  to improve their overall performance and also help to contribute their overall development.

Here are the few ways which shows the importance of iPad app development services in education industry.

Improve their performance

iPad apps help students in different way and improving productivity is one of them. For example dictionary app for in iPad helps students to find thousands of words synonyms, new words and words references. It definitely helps students productivity and also write ups. This is the one example of iPad apps are helping students to improve their productivity.

Coordination with classmates

iPad apps also help students to make coordination with their classmates which makes possible through its custom build iPad apps. There are many collages that use specific iPad applications to create awareness about campus activities.

Environment friendly

Using an iPad apps for the majority educational courses will save the use of massive amount of papers and ultimately be safer for the environment. Test and assignments can be used digitally as opposed to on paper. Eliminating papers is also a cost effective measure for the educational department.

Apple is looking to utilize quantum dot technology

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Apple quantum dot technology

Apple the leading mobile technology provider is already well known for its retina display technique. The retina display is a black lid LCD that provides higher level of resolution and level of pixel per inch. Its sensor detective allows automatic screen adjustment in every environment ranging from dark to sunlight. In 2010 Steve jobs gives green signal to this technology when he introduced the iPhone 4 in Smartphone market. After 2010 the technology will integrate to other Apple devices including iPad, iPad Mini and Macbook.

Now the Apple has filed for a new patent with the U.S. Patent and Trademark Office entitled Quantum dot enhanced display for enhancement of color accuracy in displays. This patent shows the Apple’s eagerness in researching next generation screen technology to keep their products more popular among Smartphone users.

Retina display technology still slowly to rolled out into all apple products, the latest news says that the Cupertino based Smartphone provider company is already working on its predecessor. According to the U.S patent and trademark office Apple is now looking utilize the quantum dot technology. This technology can help to even deliver better color accuracy to retina display. It may be another step of Apple to provide better user experience of its devices.

In this technology quantum dots are displayed across a device screen which offers blue, red and green wavelengths as well as better off axis viewing. As noted the patent, quantum dot technology may provide a new way for enhancing the color power. This technology replaces the regular LED phosphor, which often emits too much light and washes up color. Quantum dot technology enables screen to much narrower and more specific spectrum of light.  According to Apple, this technology would be used in its product like iPhone or iPad as a way to enhance the color accuracy.

Apple isn’t only company which is looking to use quantum dot technologies in its product. According to the cnet report major TV manufactures like Sony also looking this technology to integrate in its product.

Now Google brings chrome app for mobile world

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chrome appGoogle the leading technology provider company was released its chrome apps for Android and iOS devices on Tuesday. The company is offering an early developer preview of a tool chain   based on apache Cordova, which is an open source mobile app development framework. Apache Cordova is one of the best mobile app development tools which allow developers to create native mobile apps by using HTML5, CSS3 and Java script. Basically these tools offer developers to wrap its chrome apps into native mobile app development shell for distributing it on play stores including Google play and Apple app store.

The company already launched chrome app in September last year that gives excellent offline support and nature like native applications on host operating system. Previously launched Google chrome app would excellent work on windows, Mac etc. Now the Google think is different and try to want led them on Smartphone world.

If we talk about the last month the rumors spread that Google was working to bring chrome packed apps through desktop to Smartphone world. According to one of the spokesman of the company the excellent tool kit would be available on January.

Developers can use this tool set in two ways of native app packaging process. They can easily access integrated development environment or command line to run chrome app on device or emulator. With these chrome app developers tools, programmers also easily run apps on Android powered device without installing integrated development environment (IDE) or software development kit (SDK).

Basically chrome packaged apps are written by using HTML5, CSS3 and JAVA script and working outside the browser and some application programming interfaces are not available for web apps. For mobile app, programmers easily use Cordova, application programming interfaces as well as core chrome API’s which includes:

Identity API

Allows users to using O Auth 2 without promoting for passwords

Push messaging

Allow push messages to your app from your server

Sockets

Allow developers to send and receive data over network by using TCP and UDP

notifications

Allows sending rich notifications from your mobile app

Alarms

Run task periodically

If any developer in interested to create chrome app for mobile or porting to existing chrome app to mobile then use above API’s.

 

Why Next is a smart deal for Google?

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google nest

Nest labs is a home automation company headquarters in Palo Alto based in California that creates programmable thermostats and smoke detectors etc. The company was founded in 2010 by former Apple engineer Tony Fadell and Matt Rogers. Google has announced the surprised deal earlier this week that he will provide more tool to build a valuable hub for homes. The tech provider Google has bought smart home device maker next lab in $3.6 billion cash which is 28.5 time Nest estimated annual revenue of $120 million. According to me anyone can pay that kind of premium if they think purchase is going to completely transform the world. Let’s assume that why Google actually considers 3.6 billion a meaningful amount of money. Here we are going to discuss about some points that why Nest is a smart buy for Google.

Google make hardware easily with Nest

Google is software & service Provider Company and it done a great job at nurturing third part hardware ecosystems around its software and services. If we take an example of nexus Q then it’s proved that Google doesn’t have a great customer hardware expertise. After buying a next Google give a boost for its hardware section and instead encourage with the idea of tony Fadell and Matt Rogers. The company also buys a Motorola for its hardware section which shows the Google may not be able to design its hardware section without the help best hardware designers.

Nest devices monitors the real world

Recently Google has try to collect data from the real world and been trying expand its knowledge from the virtual world into the real world. For example some time ago Google introduced Google now service which gives information about how much walking you have been doing based. This system is based on GPS collected data. Next designed devices let Google service users to collect information form virtual world into real world. As Next expends its home automation products such as which room you are in, how long you spend there and what you are doing there.

The internet thing is at an early stage

In the consumer electronics show (CES) 2014, in upcoming three years we are going to try to connect everything to everything else. In the present time Smartphone are big examples of this which are reinvented as sensor hubs that collect data, interpret and analyze it. There’s a land grab going on for the best expertise and infrastructure in this new, growing field, and Google wants to have a strong position early.

According to me Google deal for nest is a positive for the smart home industry overall as it will raise awareness for the space, opens up third party development for Nest devices as well as drive faster adoption of smart home technology by mass consumers.

Apple looking forward to strengthens its digital presence in china with Alibaba

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Alibaba Tmall

China is a famous market in smartphone industry and Apple has been working hard to get a bigger piece of pie. Apple also faces a huge competition not only from its big competitor but also from local vendors who make some of the most famous and best selling smartphones in country.

After a long awaited deal with china mobiles, Apple looking forward to make its digital presence in china mobile network. Now cupertino based company Apple is focusing on boosting it sales in china by launching its official store on Alibaba’s Tmall. This is the second biggest online retailer after the world’s biggest online giant Amazon. According to cuperino tech giant Apple already opens its 10 physical presence in the four major cities of china and official website is dedicated to Chinese users. The new Apple official store on Alibaba Tmall gives a new edge to push its wide range of products to consumers.

As like Amazon, Tmall can host more than seventy thousand brands, with including companies like Nike, Levi’s and Gap which gives their services through Tmall online channel. This online e commerce giant sell everything from small to large items including, clothes, footwear, watches, etc. According to the predictions of Euromonitor international in 2015 Tmall can left behind big online retailer Amazon.

It is not sure yet when Apple store make it digital presence in china through Tmall, According to the Alibaba spokesman that official page of Apple on Tmall will went live recently. He also says that the new Apple online store is not entirely different from the Chinese website, it requires few modifications in code and and links to the payment option.

The Cupertino based company apple inc already face a huge competition in china through world’s smartphone leader Samsung and other companies like Huawei, Lenovo etc. The company also have been struggling to led its low budget smartphone to compete other smartphone vendors in china.

According to the smartphone market experts the main reason its approach to digital presence to attract more customers for its i Devices. Apple also announced that company want to open its retail store in the form of chain with a new store in china central mall in Beijing. The store is set to open on today 10 Jan 2014 which brings total 13 stores including three in hongkong. Apple also seeks to open as many as 22 stores in grater china in order to meet the demand of customers.