Mobile application development

why your mobile app online presence is important?

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online presenceAfter building mobile app, developers needed to submit it into relevant app stores. At present Apple iTunes, Google play and Amazon store are awesome place to submit your app. Probably people are easy able to find your app if you submit it to featured category.

Are you think that your app is missing out number of downloads by being hard to find online? There are number of reason that your app needed to an online presence.

Present your app on your style
If you feel like that App stores doesn’t do justice with your app. You can try app store optimization and use it as a best app store marketing tool for your app. But only presenting your app icon and screen shot is a kind of limited. Suppose if you build a great app with beautiful design and you shouldn’t the place where you show it to the world more inviting and more convincing. By having a website for your mobile app you are able to make better online presence and show your vision with the app. It also open the doors for you that you want to present your app to the world.According to me your app website gives you a single place to send them information about your app so they can learn more about your app.

Increase user engagements
If you have a website of your app people are easy to find it with in the Google search result. Adding a blog to it, you can easily share how things are evolving with your apps and your app purpose. With having a blog in your website you are also able to Write about things in your app’s field that your future audience is interested in. This is also a way to make is more than just a product page, and people loves to find you come again and also loves to share what you have to say. More good and relevant content into your website makes a chances you have to people finding you on the web.

Not depending too much on others
At present recently google stop displaying direct results which comes from app stores in search engine rankings. If you make sure that your app website comes high in search results when people are looking for your app then those kind of thing affect you much less. It also makes the possibilities that your user able to find your app not only with brand but also most important keywords. Which won’t happened just with your app stores.

Cross promoting platform
You can use your website as a tool for promoting other app or vice versa. If one app gets more success in the website and it gets tons of traffic then you can use it to for promoting other app. You can build web traffic to discover other app. If you have several app for same niche then you need to make a website regrouping those the awesome content you’ll be building will benefit all of your apps.
According to me having an online presence of app with website opens the various doors of promotion. You can promote your web in the way that you want.


Top cross-platform mobile messaging apps to connect the world

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Cross platform mobile apps are single code base apps that run on multiple mobile platforms. In order to connect the friends or others cross platform mobile messaging apps give an easy way to connecting them with a lot of fun. In the present time no matter which Smartphone or platform your friend is using, the basic need for connecting people is that apps are able to send and receive messages in the form of pictures, audio notes, video and other formats. Here we are going to discuss about top cross platform mobile messaging apps that help to connect you to the world in your finger tips.



Viver is one of the best free cross platform mobile messaging app, having more than 200 million users and now available in 28 languages. This app is capable to doing all the things that Smartphone users are looking in present time. The app recently added stickers, emotions and snap-chat photo like doodle etc. users can easily set custom made wallpapers for each conversion. Users can easily create and receive high definition quality calls over 3G and 4G networks.




Skype is acquired by Microsoft in 2011, having more than 300 million users and still wider use for cheap calling service. This is one of the best cross platforms messaging app available on multiple mobile platforms and provide video and video calls as well as messaging services. Skype allows free calling facility for one user to another user over 3g and 4g networks and make a strong place over international market.


Facebook messenger

facebook messanger

Facebook messenger is an easy and convenient way to converse with friends and family either over Wi-Fi or cellular network. With the support of push notifications, group conversion it is one of the best messaging option to connect with your friends. Facebook messenger is currently available on blackberry, Android and iPhone devices.



Google hang out

google hangout

Google plus hangout is a free video chat service from Google which enables one on one chats and group chat with up to 10 people at a time. User can be accessed Google hang outs via desktop computers as well as various mobile platforms. Users also can easily share their photo and emoji for more lively conversion, make their video calls with easy & funnier way and upgrade g-mail chat to the new user experience.



Whats app

whats app

Whats app is one of the famous cross platform mobile messaging app developed by founded by two Americans Brain acton and Jan koum. Currently acquired by Facebook in $19 billion dollar’s and users are able to send billions of instant messages a day for its 450 million users worldwide. This app is capable to run on multiple mobile platforms including. With the use of whats app user can able to send free text messaging, group chat, file sharing and location sharing. Whats apps also enable its users to send voice messages and see last seen message through its last seen indicator.

How mobile apps can enhance user engagements

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mobile apps

In the present time lot of people leaving their desktop behind and using more tablets & smartphones. Suppose you have create an apps that getting millions of download in a month. Success right? Its not necessary your app getting right success. In fact according to me downloads no longer measure of your app success. The truth is that most people stop using your app after about a month. Mobile app expert says that customers loyalty about your brands is the most important factor for app success. Every mobile (iPhone) application development services in India need to design your app that keep your user coming back.

In fact many brands that are succeeding on mobile apps takes various advantages of mobile apps functions such as social media,interactivity, real time, location and features to give user a better experience. For example recently Starbucks the leading coffee chain added some features to the app based on customer’s idea such as digital tapping, shake to pay and other features. Digital tipping is a customer’s request by using this feature Starbucks customers will be able to tip in 50 cent, $1 and $2.Based on expert mobile app developers experience here we are going to discuss about few tips which give excellent boost to your app engagement.

Use push notifications to spur engagement

Push notifications with your mobile apps is the best way to make more loyal customers. These notifications are directly sent to customers device from mobile apps to keep the dialog going on between brands and customers. The main purpose of these notifications was to inform the app user that app had been updated or added a new content. According to me these notifications are the best way to engage more customers and get brand loyalty. With these notifications you do not need to contact users every day. In fact, your usage of push should align specifically with the purpose of your app and your usage should depend on user preferences for how and how often they receive notifications. Some example of push notifications.

If we take an example of dictionary app which is one of the most successful app, sends out push notification to the user with words of the day. User operate this app to get the word of the day through push notifications.

Another example of new apps, publisher will make an editorial call for the right amount of push notifications so user get a breaking news on their mobile.

Develop your app to keep in mind with better user experience

User friendly mobile applications are the best way to get more customers. When you build a business case for mobile then you need to know how your user will interact with your brand on mobile before you start to design. Will your customer use your app for quick information such as finding a restaurant or local retail outlet etc. These answer will inform you how you design your app before you start to design your app for maximum user engagement.

Understand user behavior

To track your mobile campaign is truly successful, you need to figure out optimum time and method for messaging your users. You need to track which type of message gets the most response, what times of day is more effective for sending messages and time zones or platform. You also need to find out which platform mostly use your customer for greatest customer engagements.Understanding your user behavior will help you decide how and when to tailor messaging campaigns to specific users or to users meeting certain patterns. This data helps you glean valuable insight to improve your marketing outreach across channels.

Benefits of mobile solution in logistic industry

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In present time, the logistic industry growing on mobility. This is the only industry that needed to manage a huge moment of people and deliveries in air, sea and surface from one location to another. In this type of management, mobile devices and mobile apps plays an important role to capturing a right data, getting a real time information and strong collaboration. This article gives an overview of advantages of mobile adoption in logistic industry and overall impact of mobility in logistics.

Benefits of smartphone in logistic industry

  • Real time overview

Smartphone can help in logistic companies to get detail overview in real-time. By the help of smartphone they can easily get instant update about goods inventory that can help to save a lot of money, time and manpower. This means optimum utilization of inventory space and lesser time consumption in manual counting of returned goods.

  • Make a better decision

Managers in logistic industry can easily make a better decisions by taking a help from smartphones. They can easily capture and process critical data at the source and circulate it in real time. The circulation of real time data help clients to take informed decision on the go. This gives a opportunity to manage a better overview of business performance and other operations.

  • Best resource management

Logistic managers can easily get real time information flow. With the help of smartphone logistic service provider can better manage resource ability usage, monitor employee’s time-sheet, update workers job list, shipment schedules and vehicle routes to accommodate changing scenarios.

  • Location based services

Smartphones based on different technologies like GPS which help to track everything. With the help of GPS system logistic companies can easily track their vehicle and shipments. This information can be chancelled across the ecosystem to help various stakeholders get real-time updates and act to evolving situations.

Mobile app development solutions for logistics

  1. Mobile warehouse management solution

A mobile warehouse management solution will give you a complete command in your warehouse, easily identifying consignments, package and ship items with minimum resource utilization. The mobile app development solution will help you –

  • Logistic mobile apps will give you better overview of your warehouse in your mobile screen you can easily see whats going on in your warehouse.
  • Minimize the possibilities of errors in shipment identification through scanning.
  • Helping packaging on the spot of items by allowing workers to print labels.
  1. Mobile door delivery solution

Mobile apps can play an important role in your doorstep pick up and delivery services. A custom made mobile app on your worker device will help him to scan product at the customer’s door step. They can easily create a labels, invoices and many things at the customers door step. A door delivery mobile apps can help you :

  • Enhance your customers services
  • Minimize time to delivery as the shipment
  • Minimize the warehouse space use
  1. Customer servicing solution

With the help of mobile apps logistic companies can meet the demand of modern customers. Mobile apps can also improve customer services and increase their satisfaction level. Custom mobile app for customers can help to give better connectivity between you and your customers. They can easily complaint you it they are not satisfied and you can improve your service easily. A customer service app will help you.

  • Enables customers to track the moments of shipments.
  • Enables to give feed back and complaints about your address.
  • Improve customer satisfaction level.


why big brands use cross platform technology for mobile apps

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Cross platform application development offers write code once and deply the same code on multiple platforms. This technology is easy to use and app developers can monetize better with the help of tools that favour of cross platform design and development. In the present time smartphone companies are releasing several mobile phones in regular basis, due to this, app developers have to face many problems. Operating systems, screen size, resolutions are some of the most important points that can vary according to devices. Cross platform technology is a good idea for developing mobile apps that can be easily run on multiple platforms. This framework totally obstacles the developers problem what they are facing in mobile application development.Now many mobile technology provier provide tools with the aim of reducing application development cost and boosting the developers revenue. Here we are going to discuss about why big brands using cross platform technology.


microsoftMicrosoft is a leading technology provider provide various development tools. By the use of cross platform technology Microsoft will delivers a unique and rich user experience. If we take an example of Microsoft silver light which is a cross browser, you can create sliver light applications that run outside the browser on desktop. Developers can easily get knowledge, skills, and abilities necessary to develop mobile application on the windows phone 7 platform using Microsoft silver light.



Google the leading search engine giant are also using cross platform technologies to give a huge competition for their competitors. If we take an example of chat messenger app then whats apps ruling all over the world. In this way previous year search engine giant including the announcement of new cross platform messaging service called hangouts. This service is integrating with fresh look Google+, the new application for iPhone and Android works smoothly with the web version of messaging apps.



Intel exec also pushes cross platform mobile app development technology with the aim of reducing app development cost and boosting the revenue of developers. If we talk about few years ago Intel offers a programming tools for developers to write applications for latest PC, tablet mobile and server processor. But with the regular activations of mobile device including all major mobile platforms Intel also need to offer cross platform mobile app development tools to give a huge competition.

What your users expect from mobile apps?

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mobile apps

The rapid changing of technology is seems to be in mobile apps and mobile phones market. We are all witnessing new development in the world of mobile apps. Every year expert mobile app developers led new trends and innovations in Smartphone apps. They create applications to provide better user experience and end user will able to access all their information, whenever and where ever they are.

Now many companies are trying to focus on latest technology and software to offer a lot of functions and new programs. They are not focusing on individual customers but also focusing on new business as well by using latest mobile technology. However, making the app in such a way that gives a better user experience is such a difficult task for mobile app developers. Making an app user friendly, fast, and extremely useful can attract the users. The demand of Smartphone’s has increased the requirement for mobile app developers as well as programmers. With such immense addition and investment, here is what one can expect to see in their mobile apps.

Multiple features

Mainly the extra added features in your app may cause the user use your app too many times. Most apps intend in making a person’s life easier and not make it more confusing. For example recently Starbucks the leading coffee chain added some features to the app based on customer’s idea such as digital tapping, shake to pay and other features. Digital tipping is a customer’s request by using this feature Starbucks customers will be able to tip in 50 cent, $1 and $2 increments. Another feature is shake to pay that brings the barcode of customers Starbucks Card front and center of a phone with a shake.

Integration of social networking

Integration of social networking with your apps can work as a free advertising and branding, when users post various app activities in their social media sites. Many users are using this for content sharing because it adds a great deal of variation in user experience. This enable user to share information with their online friends with a little effort of mobile app developers. Facebook, twitter, stumble upon are the best example of social media for integration. According to me combining the social media within the app purchasing is a great way to attract more customers.

Simple user interface

Now a day’s simplicity matters in your apps and highly appreciated. The user always prefers apps and interfaces which are easy to handle and browse. At present user should prefer simple user interface with less decoration. If the UI is flat and less decorative, the user does not have to dig to find out about your app.

Simple Guidelines

Including number of features and with other functions your app is not even able to simple. Simple guidelines in your app also make good interaction for your app users. The first interaction between an app and the user can be suggested as guide to gestures and other features.



The magic of mobile app push notifications

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push notifications

In this tech era latest smartphones and apps are the basic need for any business to grow their customer base. Mobile applications are a good way to attract new customers, it increases engagement and more conversions. Making new customers through your app is good but influence them to come back is a quite challenging task . Some apps work’s well to attract users at first time but other times the user might require a little push to come again.

Push notifications are directly sent to customers device from mobile apps to keep the dialog going on between brands and companies. The main purpose of these messages was to inform the app user that app had been updated, new content had been added etc.  According to me these notifications are an effective way to engage customers and get brand loyalty. Many business owners aren’t aware what they can do with push technology by integrating it in mobile apps. Here we are discussing few examples of how you can use push notification to engage and retain customers.

Target your customers:

You can use push notifications for effectively targeting your customers through behavior of your app.

Geo detection

This allows retailers to find out where users spend majority of their time, even they can easily find out details for specific periods of time. Operators in the retail sector can use Geo detection when customers last visited their store , when customers are available in a certain range from their store and then you can send a relevant notification to the customers such as get 25% in your favorite brands, coupons and discounts in other item.

Customer segmentation:

You can use push notifications with your app for customer segmentation, it means your targeted customers can be narrowed down into different user groups. If a certain user group purchase a book with a specific author, you can send push notifications offering a discount for particular author latest title .

User preferences

These notifications give a easy way to the users so that they can easily decide weather they should open the app or not. If the user can click on the notifications then it can be directed to define their preferences. For example user wants to see the football result but not the latest hockey results. These notifications enable user to which notification they want to receive will easily make them more likely to operate. As long as business are sending user relevant message that add value, they will be willing to interrupt.

Push notifications are most powerful technique to derive loyal customers even when they are not engaged with your apps. Brands need to ensure that they are interrupting their mobile customers to inform the offers of the day, not to disturbing them.