In this tech era latest smartphones and apps are the basic need for any business to grow their customer base. Mobile applications are a good way to attract new customers, it increases engagement and more conversions. Making new customers through your app is good but influence them to come back is a quite challenging task . Some apps work’s well to attract users at first time but other times the user might require a little push to come again.
Push notifications are directly sent to customers device from mobile apps to keep the dialog going on between brands and companies. The main purpose of these messages was to inform the app user that app had been updated, new content had been added etc. According to me these notifications are an effective way to engage customers and get brand loyalty. Many business owners aren’t aware what they can do with push technology by integrating it in mobile apps. Here we are discussing few examples of how you can use push notification to engage and retain customers.
Target your customers:
You can use push notifications for effectively targeting your customers through behavior of your app.
This allows retailers to find out where users spend majority of their time, even they can easily find out details for specific periods of time. Operators in the retail sector can use Geo detection when customers last visited their store , when customers are available in a certain range from their store and then you can send a relevant notification to the customers such as get 25% in your favorite brands, coupons and discounts in other item.
You can use push notifications with your app for customer segmentation, it means your targeted customers can be narrowed down into different user groups. If a certain user group purchase a book with a specific author, you can send push notifications offering a discount for particular author latest title .
These notifications give a easy way to the users so that they can easily decide weather they should open the app or not. If the user can click on the notifications then it can be directed to define their preferences. For example user wants to see the football result but not the latest hockey results. These notifications enable user to which notification they want to receive will easily make them more likely to operate. As long as business are sending user relevant message that add value, they will be willing to interrupt.
Push notifications are most powerful technique to derive loyal customers even when they are not engaged with your apps. Brands need to ensure that they are interrupting their mobile customers to inform the offers of the day, not to disturbing them.