China is a famous market in smartphone industry and Apple has been working hard to get a bigger piece of pie. Apple also faces a huge competition not only from its big competitor but also from local vendors who make some of the most famous and best selling smartphones in country.
After a long awaited deal with china mobiles, Apple looking forward to make its digital presence in china mobile network. Now cupertino based company Apple is focusing on boosting it sales in china by launching its official store on Alibaba’s Tmall. This is the second biggest online retailer after the world’s biggest online giant Amazon. According to cuperino tech giant Apple already opens its 10 physical presence in the four major cities of china and official website is dedicated to Chinese users. The new Apple official store on Alibaba Tmall gives a new edge to push its wide range of products to consumers.
As like Amazon, Tmall can host more than seventy thousand brands, with including companies like Nike, Levi’s and Gap which gives their services through Tmall online channel. This online e commerce giant sell everything from small to large items including, clothes, footwear, watches, etc. According to the predictions of Euromonitor international in 2015 Tmall can left behind big online retailer Amazon.
It is not sure yet when Apple store make it digital presence in china through Tmall, According to the Alibaba spokesman that official page of Apple on Tmall will went live recently. He also says that the new Apple online store is not entirely different from the Chinese website, it requires few modifications in code and and links to the payment option.
The Cupertino based company apple inc already face a huge competition in china through world’s smartphone leader Samsung and other companies like Huawei, Lenovo etc. The company also have been struggling to led its low budget smartphone to compete other smartphone vendors in china.
According to the smartphone market experts the main reason its approach to digital presence to attract more customers for its i Devices. Apple also announced that company want to open its retail store in the form of chain with a new store in china central mall in Beijing. The store is set to open on today 10 Jan 2014 which brings total 13 stores including three in hongkong. Apple also seeks to open as many as 22 stores in grater china in order to meet the demand of customers.